Bulldog Blueprint – Program Branding

Fisk University Career Services Department


  • Adobe Photoshop
  • Adobe Illustrator
  • Print Design


The Career Services Department of Fisk University planned a new initiative titled, Bulldog Blueprint. The purpose of the program is to provide guidance for students throughout their college career. This initiative needed its’ own identity while still following the university’s style guide.

I was commissioned to not only create the logo of the program but also the print materials that would serve as a “passport” to graduation.

The logo design played on the title keyword blueprint.  I merged elements inspired by old blueprint markings with the traditional image of the university’s mascot. The passport condenses a checklist of milestones and resources available to achieve them into a 3″ x 5″ booklet. It allows students to track their progress and take notes on their goals.



Branding  Mock-up Template


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